Here are a bunch of fast food burger chain logos from over the past several decades. For an exhaustive history of how the logos for these top 10 U.S. chains have developed, check this out.
So I’ve decided that after utilizing a number of different visual identities for my various online endeavors - all of which had involved re-purposing old advertising art - it was time to create something unique.
This is very much a work in progress, but it’s a start. I think it will stand out as a small icon and as a larger image as well. This is the full version, with the site name, but I plan on using other versions with and without the wordmark around the circle.
I whipped this up in Illustrator, which was my first time using it (I’ve always been a photoshop guy). Despite being just a circle with some text, it was surprisingly difficult to create. And I’m sure I screwed up the spacing and whatnot.
Anyway, for those who see this and care, what do you think?