An object lesson in how improper wordmark placement can *really* make your magazine title look odd.

An object lesson in how improper wordmark placement can *really* make your magazine title look odd.

Classic pulp fiction - Black Mask Detective, Shock, and Hollywood Detective.

Classic pulp fiction - Black Mask Detective, Shock, and Hollywood Detective.

Teen Pin-Ups magazine, January 1965. Featuring the Beatles, Patty Duke, and Elvis Presley.

Teen Pin-Ups magazine, January 1965. Featuring the Beatles, Patty Duke, and Elvis Presley.

Mickey Mouse Magazine, 1937.

Mickey Mouse Magazine, 1937.

Wrestling Annual #9, 1974. Featuring Capt. Lou Albano and Ernie Ladd.

Wrestling Annual #9, 1974. Featuring Capt. Lou Albano and Ernie Ladd.

Insignia of major U.S airlines, published in Flying Magazine, April & May 1936.

Artist’s proof for the cover of Pepsi-Cola World, July 1958. By Robert Brownjohn, Ivan Chermayeff, & Thomas Geismar.

Artist’s proof for the cover of Pepsi-Cola World, July 1958. By Robert Brownjohn, Ivan Chermayeff, & Thomas Geismar.

16 Magazine, February 1967. Featuring stories on the Beatles, the Monkees, Herman’s Hermits, and Paul Revere & The Raiders. I wonder how many readers caught the Citizen Kane reference on the cover?

16 Magazine, February 1967. Featuring stories on the Beatles, the Monkees, Herman’s Hermits, and Paul Revere & The Raiders. I wonder how many readers caught the Citizen Kane reference on the cover?

Ruminations on Father’s Day from the July 1915 issue of Popular Mechanics, of all places.

Ruminations on Father’s Day from the July 1915 issue of Popular Mechanics, of all places.

Man, is there anything Ricky Nelson couldn’t do back in the day?
(Inside Movie, January 1963)

Man, is there anything Ricky Nelson couldn’t do back in the day?

(Inside Movie, January 1963)